ZeroEdge is presenting a white label internet casino solution to anyone interested and the process to get the ball rolling on your very own casino couldn’t be simpler. Just follow these simple steps to initiate the process: Visit the ZeroEdge Bet website; Fill in the easy application form; Send your Zerocoins to bankroll. Starting up an online casino, just like starting any web project, is a hard job where one has to keep a lot of factors in mind. Articles in our Knowledge Base contain useful information that will allow you to have a smooth start and make your online casino a long-term success.
Online casinos have shown themselves to be extremely lucrative over the years and here we look at what it takes to start up your very own casino business.
How Casinos Turnover So Much Money
Naturally, gambling brings in money. Players often don’t mind losing so long as they are having fun and this is especially the case with casinos.
Casino businesses, both land-based and online, bring in more money than the film and music industries combined and the figures involved, while already mind-boggling, can continue to grow given that in the USA more and more states are legalising online gambling.
So, what do you need to do to start your own online casino? Here we look at some of the basics:
Write a Business Plan
Essentially, starting a casino is no different in the early stages to any other start-up in that you will need to have a comprehensive business plan written.
Within this you will need to check on the legality of casinos in the territory you wish to operate in, while also making yourself fully aware of the rules and regulations set forth by the local authorities. In the case of the UK, this would mean registering with the Gambling Commission.
Get Funding & Licences
With your business plan written, you can access funding to start up. Many new businesses open up various funding rounds to keep the money coming in as they hit each phase; website development, research etc. Check out chrunchbase.com to see how much money has been given by investors to similar businesses.
Even before any platform becomes live it will need to be fully licenced, so get ahead of the game and petition for a licence from the authorities during the development phase.
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Integrate the Right Software
Your online casino table games and slots will be powered by specialist software developers, so make sure you pick the best out there such as NetEnt, Microgaming or PlayTech and factor this in when writing the business plan and looking for funding.
Using the best developers will mean your games are reliable and most of all fun – if they aren’t then players will simply ditch and move to another casino.
Hire the Right People
The right people, not necessarily the most expensive people. Sitting out there right now are passionate, fully capable developers, marketers and accountants just itching to be involved in a business like this.
Check freelance platforms for people with great feedback who would perhaps prefer to work permanently for a new casino start-up.
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These people should be interesting in the online gaming or gambling world too, as that passion cannot be replicated. Your people should know what makes casino players tick but you should also plan to implement great training plans to keep them motivated and knowledgeable.
Get the Word Out There
This is a potentially very lucrative business for you if you have the guts to start it up, but it will be lost in the sea of online casinos, bookmakers and games if you aren’t smart in publicising your venture.
To start an online casino one should consider the four main ways:
1. Design and implementation of casino software by your own forces
This way presupposes the whole process of creation, implementing and marketing performed by yourself. This can cost millions of dollars to handle the issue of starting your own online casino by yourself.
| PROS | CONS |
| 1. Full control over the casino | 1. Extremely expensive |
| 2. Source code ownership | 2. Approval from third parties necessary |
| 3. No Royalties | 3. Tough and expensive advertising and marketing |
2. Become a licensee of an online gambling software provider
This method means leasing online gambling software from a software vendor. This will be much less expensive in terms of money and effort. Usually online gambling software costs from $30,000 to $400,000 down-payment. In most cases you will be included into an already existing network, so less time and money will be spent by you. But software vendors work on a revenue share basis requiring from 30% to 70% of profits generated by you. Moreover, you’ll have to comply with certain rules set by the software vendor.
| PROS | CONS |
| 1. Less money to start | 1. No full control over the casino |
| 2. Less effort for a casino set up and advertising | 2. Necessity to comply with rules of software vendor |
| 3. No need to be approved by third parties | 3. Monthly royalties |
3. Become an Affiliate of a licensee
This option is the least expensive. This scheme works as follows: you receive a casino website and make all marketing and advertising job and receive a small percent from a licensee. The average cost of such solution is from nothing to $10,000.
| PROS | CONS |
| 1. Relative cheapness | 1. No control over business |
| 2. No responsibility | 2. Small profits |
| 3. No organization effort | 3. Full dependence on the will of a licensee |
4. Purchase Online Casino Software from a Developing Company
This option can be considered one of the best ways to start your online casino. You purchase ready-made online casino turnkey solutions from a software developer. The software is installed on your servers under the domain name you choose. All technical aspects like server configuration, software customization, design, and payment systems implementing is done for you by the developing company. The approximate cost of the solution is $60,000-$500,000. After you have purchased you casino you are provided with control and management tools and become the only owner of an online casino with no revenue share necessity.
| PROS | CONS |
| 1. Full control over the casino | 1. Full responsibility |
| 2. No Royalty payments | 2. Licensing procedure done by yourself |
| 3. Custom made solution | 3. More effort on marketing |